What is a fiduciary?

Investment advisors, who are usually fee-based, are bound to a fiduciary standard that was established as part of the Investment Advisors Act of 1940.

The act is specific in defining what a fiduciary means, and it stipulates a duty of loyalty and care, which simply means that the advisor must put their client’s interests above their own. It also means that the advisor must do his or her best to make sure investment advice is made using accurate and complete information, or basically, that the analysis is thorough and as accurate as possible. Avoiding conflicts of interest is important when acting as a fiduciary, and it means that an advisor must disclose any potential conflicts to placing the client’s interests ahead of the advisor’s. Additionally, the advisor needs to place trades under a “best execution” standard, meaning he or she must strive to trade securities with the best combination of low cost and efficient execution.

Is LongView Wealth Management a Fiduciary?

As an independent Registered Investment Advisor, LongView Wealth Management acts as a fiduciary for clients. We receive no incentive to work with proprietary products and have no quotas to fulfill.  Additionally, many of our advisors are Certified Financial Planner™ professionals, which means they are held to a fiduciary standard of care in all financial planning activities.

How long have you been in business?

LongView Wealth Management was founded in 1981.

What are your fees?

We personalize our services based on the needs of individual clients. We provide investment management services and financial planning services. Investment management services are provided under either of two compensation arrangements:

1) Fee-based Investment Management
• Generally requires a minimum account value of $25,000.
• Clients pay a periodic investment management fee which is a percentage of the value of the account.
• Fee is based on value of account and is not connected to the activity in the account.
• Majority of our client accounts are fee-based

2) Commission Based Investment Management
• No minimum account value
• Clients pay compensation to advisor based on specific transactions in the account.
• Although most of our accounts are fee-based, certain conditions may require the use of a commission-based brokerage account.

General financial advice is typically provided to clients in the course of managing their investments. We can, however, be engaged solely for the purpose of providing financial planning services. These services may include comprehensive analysis of overall financial situation or consultation on specific financial issues (college planning, retirement planning, divorce planning, etc.). Financial planning fees will be determined based on the scope and complexity of the analysis.

Can I view my account online?

Yes, you may view your account online by clicking HERE or on “Client Access” at the top of our page.

How to get to the office?

Click here for maps and directions.

Where should I park?

LongView Wealth Management’s main office is located at 5605 Glenridge Drive, Suite 300 Atlanta, GA 30342 in the Premier Plaza complex.

Premier Plaza is comprised of two buildings – One Premier Plaza and Two Premier Plaza.  LongView is located on the 3rd floor of One Premier Plaza. 

Parking on Level 1 of the deck: Look for the orange signage directing you to the Building Two Crosswalk.  Follow the covered walkway into the lobby of Building Two (5607).  Continue through the lobby to the left and exit the other set of lobby doors. Follow the covered walkway toward Building One (5605).  From the lobby of Building One, take the elevators to the 3rd floor.  LongView is located directly off the elevators in Suite 300. 

Parking on Level 2 of the deck:  Look for the green signage directing you to the Building One Crosswalk.  Use the covered bridge to enter Building One on the 2nd floor.  Take the elevators to the 3rd floor.  LongView will be located directly off the elevators in Suite 300.

Click here for maps and directions.

Who are Pershing and Fidelity Clearing & Custody Solutions?

Pershing LLC, a division of Bank of NY Mellon, and Fidelity Clearing & Custody SolutionsSM (FCCS), a division of Fidelity, support LongView Wealth Management with clearing, execution, settlement, reporting, and trading services. Pershing is the world’s leading provider of comprehensive, financial business solutions to broker-dealer firms, registered investment advisors, and investment managers. Pershing has nearly $1 trillion in assets under administration. Its parent company, the Bank of New York Mellon Corporation, has more than $23 trillion in assets in custody.

For over 27 years, FCCS has been a leader in offering integrated brokerage solutions to clients ranging from retail broker/dealers to institutional investment firms. They service over 18.5 million accounts representing $1.7 trillion in assets. Its parent company, Fidelity Investments, has $2.7 trillion in total customer assets and 77.6 million customer accounts.

Fidelity Investments is an independent company, unaffiliated with Cambridge and Longview Wealth Management. Fidelity Investments is a service provider to Cambridge. There is no form of legal partnership, agency affiliation, or similar relationship between your financial advisor and Fidelity Ivnestments, nor is such a relationship created or implied by the information herein. Fidelity Investments has not been involved with the preparation of the content supplied by Longview Wealth Management and does not guarantee or assume any responsibility for its content. Fidelity Investments is a registered trademark of FMR LLC. Fidelity Clearing & Custody Solutions provides clearing, custody, and other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC 804615.1.0

Who is Cambridge?

Cambridge Investment Research, Inc. established in 19811, is regarded as a leading independent broker-dealer in the US specializing in fee-based advisory solutions. Cambridge offers support to over 3,000 professional advisors nationally2. A full-service registered securities brokerage firm, Cambridge is headquartered in Fairfield, Iowa, and offers a wide variety of investments and services through independent financial consultants.

¹Cambridge and its predecessor broker-dealer
²As of December 31, 2016

What is the relationship between LongView Wealth Management, Cambridge Investment Research, Inc., Pershing, and FCCS?

Cambridge Investment Research, Inc. is the highly regulated avenue by which LongView Wealth Management advisors can offer you securities such as mutual funds, stocks, and bonds. Pershing and FCCS provide Cambridge with custody of client assets, client account statements, trade execution, reporting, and other services related to securities accounts.

What does SIPC mean? How does that help me?

Member of SIPC. Securities in your account protected up to $500,000. For details, please see sipc.org.

What is FINRA?

The Financial Industry Regulatory Authority is a regulatory organization for all securities firms doing business in the United States, including nearly 5,000 brokerage firms and more than 676,000 registered securities representatives. Created in July 2007 through the consolidation of NASD (National Association of Securities Dealers) and the regulatory functions of the New York Stock Exchange, FINRA is dedicated to investor protection and market integrity through effective regulation and compliance services. FINRA’s scope encompasses nearly every aspect of the securities business — from registering and educating industry participants to examining securities firms; writing rules; enforcing those rules and the federal securities laws; informing and educating the investing public; providing trade reporting and other industry utilities; and administering the largest dispute resolution forum for investors and registered firms. It also performs market regulation under contract for The NASDAQ Stock Market, the American Stock Exchange, the International Securities Exchange and the Chicago Climate Exchange.

How are my accounts protected?

Member of SIPC. Securities in your account protected up to $500,000. For details, please see sipc.org. Most of our clients’ securities are held in advisory or brokerage accounts at Pershing or National Financial Services. Assets held in custody by Pershing/NFS for clients are protected through Lloyd’s of London with the following coverage in excess of the limits as defined by SIPC: (1) an aggregated loss limit of $1 billion for eligible securities across all client accounts, and (2) a per-client loss limit of $1.9 million for cash awaiting reinvestment, within the aggregate loss limit of $1 billion. This excess account protection is the highest level of coverage available in the industry.

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Longview Wealth Management